Top MediaMath Alternatives for Marketers
MediaMath, a pioneer in the programmatic advertising space, has long been a go-to solution for marketers seeking to optimize their campaigns through its TerminalOne Marketing Operating System™. This powerful platform activates data, automates execution, and optimizes interactions across all addressable media, delivering superior performance, transparency, and control. However, like any leading software, there are numerous other robust platforms available that cater to diverse marketing needs. If you're exploring a MediaMath alternative, you're in the right place to discover some of the best options on the market.
Top MediaMath Alternatives
Whether you're looking for a free solution, a more specialized platform, or something that integrates seamlessly with your existing tech stack, these alternatives offer compelling features and benefits for advertisers and publishers alike.
DoubleClick for Publishers
DoubleClick for Publishers (now Google Ad Manager) is a powerful, yet easy-to-use ad management solution designed to meet the needs of growing publishers. As a free, web-based platform, it stands out as a strong MediaMath alternative for those prioritizing streamlined ad operations without the cost. It offers robust ad serving capabilities for various ad formats.
Google AdWords
Google AdWords (now Google Ads) is a commercial, web-based platform that allows businesses to advertise with pay-per-click (PPC) ads in the Sponsored Links section next to search results to boost website traffic and sales. As a direct competitor in the digital advertising space, it serves as a highly effective MediaMath alternative for businesses focused primarily on search engine marketing and driving immediate conversions.
Primis
Primis is a commercial, web-based Video Discovery Platform that enhances websites by helping users discover engaging video content. While MediaMath focuses on broad programmatic advertising, Primis offers a specialized MediaMath alternative for publishers looking to monetize their video inventory and improve user engagement through contextually relevant video placements.
Microsoft Advertising
Microsoft Advertising (formerly Bing Ads) is a commercial, web-based service providing pay-per-click advertising on both the Bing and Yahoo! search engines. It offers features like location-based targeting and publishing tools. As a significant player in search advertising, Microsoft Advertising is a strong MediaMath alternative for businesses aiming to diversify their ad spend beyond Google and reach a different audience segment.
Coinzilla
Chosen by more than 50% of crypto advertisers, Coinzilla's network of publishers has more than 700 active websites & blogs. Coinzilla's main focus is cryptocurrency and blockchain advertising, making it a highly specialized commercial, web-based MediaMath alternative for those operating in the crypto space. It provides targeted advertising solutions for a niche market.
Agraba
Agraba is a commercial, web-based platform that automatically generates personalized Google ads for small businesses. All you need to do is enter your profession, business name, and location to get your Google ads. With its focus on marketing automation and ease of use, Agraba serves as a practical MediaMath alternative for small businesses that need efficient and automated ad campaign creation without extensive technical knowledge.
Splicky
Splicky is a multichannel DSP that offers their customers programmatic buying on Mobile, DooH (Digital out of Home), and CTV (Connected TV) both as a managed and a self-service. This commercial, web-based platform provides a comprehensive programmatic solution, making it an excellent MediaMath alternative for advertisers looking for a versatile DSP that spans multiple media channels and offers flexible service models.
Zenovia Exchange
Zenovia Digital Exchange provides an online exchange for publishers and advertisers of all sizes to maximize their investment in online display media. This commercial, web-based platform is a strong MediaMath alternative for those focused on display advertising, offering a transparent marketplace to buy and sell ad inventory and optimize online media investments.
Smaato
Smaato is the leading global mobile RTB (Real-Time Bidding) ad exchange (SMX) helping mobile app developers and publishers increase ad revenues worldwide. This free, web-based platform, with features like location-based targeting and publishing, positions itself as a prime MediaMath alternative for anyone heavily invested in mobile advertising and programmatic mobile ad monetization.
Choosing the best MediaMath alternative depends heavily on your specific marketing goals, budget, and desired level of control. From comprehensive DSPs to specialized platforms for mobile or video advertising, there's a solution out there to help you achieve your programmatic advertising objectives. Explore these options to find the perfect fit for your enterprise.