Top Splicky Alternatives for Programmatic Advertising Success

Splicky has established itself as a powerful platform for multichannel marketing, leveraging Real-Time Advertising (RTA) technology to drive maximum results through programmatic buying. Its ability to quickly display ad campaigns on a CPM or CPC basis, targeting individual mobile sites, apps, out-of-home screens, and connected devices, offers significant control for campaign managers. However, as with any specialized software, users often seek Splicky alternative solutions that might better fit their specific needs, budget, or offer different feature sets.

Best Splicky Alternatives

Whether you're looking for broader targeting options, more granular control, or a different pricing model, the programmatic advertising landscape is rich with excellent alternatives to Splicky. Here are some of the top contenders that can help you achieve your marketing objectives.

Microsoft Advertising

Microsoft Advertising, formerly Bing Ads, is a commercial web-based service providing pay-per-click advertising on both the Bing and Yahoo! search engines. It serves as a strong Splicky alternative for those focusing on search engine marketing, offering features like location-based targeting and publishing capabilities to reach a broad audience.

MediaMath

MediaMath is a commercial, web-based technology company at the forefront of revolutionizing traditional marketing, offering transformative results for marketers. As a comprehensive Splicky alternative, it provides robust programmatic capabilities, including location-based targeting and publishing features, making it suitable for businesses seeking advanced advertising solutions.

Zenovia Exchange

Zenovia Digital Exchange is a commercial, web-based online exchange that empowers publishers and advertisers of all sizes to maximize their investment in online display media. It stands as a viable Splicky alternative, particularly for those focused on display advertising, with features for location-based targeting and publishing.

Smaato

Smaato is a leading global mobile RTB ad exchange (SMX) designed to help mobile app developers and publishers increase ad revenues worldwide. This free web-based platform is an excellent Splicky alternative for mobile-centric campaigns, offering location-based targeting and publishing features to optimize mobile advertising efforts.

Yahoo! Gemini

Yahoo Gemini is a commercial, web-based unified marketplace that brings mobile search and native ads together. It provides a robust Splicky alternative for advertisers looking to leverage both search and native ad formats within the Yahoo ecosystem, offering a streamlined approach to campaign management.

AdRoll

AdRoll is a leading performance marketing platform with over 25,000 clients worldwide, offering a suite of high-performance tools that work across devices. This commercial, web-based solution is a strong Splicky alternative, particularly for businesses focused on retargeting and performance marketing, with robust publishing features to help drive conversions.

Exploring these Splicky alternatives allows businesses to find the perfect programmatic advertising platform that aligns with their specific campaign goals, target audience, and budgetary considerations. Evaluate their features, pricing models, and support to choose the best fit for your marketing success.