Discover the Best AdRoll Alternatives for Your Advertising Needs

AdRoll has long been a leading force in the retargeting and prospecting space, helping over 25,000 advertisers worldwide reach their customers across various devices and platforms like Facebook, Twitter, Instagram, and Google. Its proprietary BidIQ™ algorithm and focus on performance engineering make it a powerful tool for many. However, for various reasons – perhaps seeking different features, pricing models, or a more specialized approach – businesses often look for a strong AdRoll alternative. This guide explores some of the top contenders that offer similar capabilities or unique advantages.

Top AdRoll Alternatives

Whether you're a small business looking to cut costs, a large enterprise needing custom integrations, or simply exploring new avenues for your ad spend, these AdRoll alternatives offer compelling solutions to help you achieve your marketing goals.

Google AdSense is a free program that allows website publishers to display relevant Google ads and earn revenue. It's an excellent AdRoll alternative for publishers looking to monetize their website traffic easily, offering a straightforward platform for ad placement and earnings.

DoubleClick for Publishers

DoubleClick for Publishers (now known as Google Ad Manager) is a robust and easy-to-use ad management solution designed for growing publishers. As a free web-based platform, it serves as a powerful AdRoll alternative for those needing comprehensive ad serving capabilities and optimization.

AdHitz

AdHitz is a free web-based platform that allows you to sell ad space directly on your site, giving you control over ad details. It's a solid AdRoll alternative for publishers who want to manage their own ad sales, featuring easy code integration and support for rich media publishing.

ANTS Inbox Retargeting

ANTS Inbox Retargeting is a commercial web-based platform that leverages a co-op network to resolve browsing IDs and deliver 1:1 emails to bounced web traffic. It stands out as an AdRoll alternative by focusing on email automation for retargeting, ideal for marketers seeking direct email engagement with lost leads.

Criteo

Criteo is a global performance marketing technology company that helps e-commerce businesses leverage data for efficient advertising. As a commercial web-based platform with robust publishing features, Criteo is a direct and powerful AdRoll alternative, particularly for companies focused on maximizing e-commerce performance.

Spotsy

Spotsy is a free web-based platform that helps you quickly generate an Instagram standalone website to monetize your feed. It offers a unique AdRoll alternative for influencers and businesses looking to monetize their Instagram presence directly through their own website, focusing on SaaS and Instagram integration.

AdQuick

AdQuick is a commercial web-based software that enables you to run your own ad network, similar to platforms like AdBrite. It serves as a comprehensive AdRoll alternative for businesses aiming to build and manage their own ad serving infrastructure.

Adzerk Ad Server

Adzerk Ad Server offers infrastructure APIs to build your own fully customized ad server in weeks. Available across multiple platforms (Mac, Windows, Web, Android, iPhone, iPad) and commercially priced, it's a powerful AdRoll alternative for developers and enterprises needing deep customization, featuring API integration, sales, and server management.

PropellerAds

PropellerAds is a full-service advertising network providing comprehensive ad-serving and optimization technologies for online marketers. As a free personal web-based platform with blogging features, it's a strong AdRoll alternative for those seeking broad reach and advanced optimization tools.

Media.net

Media.net, in partnership with the Yahoo! Bing Network, is a contextual ad network that helps publishers increase advertising revenue. As a free web-based platform, it offers a robust AdRoll alternative, particularly for publishers looking to tap into a vast network for contextual ad placements.

Ultimately, the best AdRoll alternative for you will depend on your specific advertising goals, budget, and desired level of control. We encourage you to explore these options further to find the perfect fit for your retargeting, prospecting, and overall advertising strategy.