The Best DoubleClick for Publishers Alternatives for Growing Publishers
DoubleClick for Publishers, now known as Google Ad Manager, is a widely recognized and powerful ad management solution. It's designed to help publishers effectively monetize their content with its easy-to-use interface. However, even with its robust features, many publishers seek DoubleClick for Publishers alternatives for various reasons, including specific feature needs, pricing structures, or a desire for different levels of control and customization. This article explores some of the top competitors that offer similar, and in some cases, unique ad management capabilities.
Top DoubleClick for Publishers Alternatives
Whether you're a small blog or a large media house, finding the right ad management platform is crucial for maximizing your ad revenue. Here's a curated list of excellent DoubleClick for Publishers alternatives that cater to diverse publishing needs.
AdHitz
AdHitz offers a straightforward way to sell ad space directly on your website. You control the details of your ad slots, and once the code is pasted, advertisers can purchase space. This free web-based platform focuses on publishing and rich media features, making it a viable DoubleClick for Publishers alternative for those seeking simplicity and direct ad sales.
Criteo
Criteo is a global performance marketing technology company that excels in leveraging large volumes of data for efficient ad delivery. This commercial web platform focuses on publishing and offers a sophisticated approach to ad management, making it an excellent DoubleClick for Publishers alternative for e-commerce companies and publishers focused on data-driven performance.
AdQuick
AdQuick allows you to establish and manage your own ad network, similar to popular platforms like AdBrite and BuySellAds. This commercial web-based software provides publishers with greater control over their ad inventory and network operations, presenting a strong DoubleClick for Publishers alternative for those looking to build their own ad ecosystem.
Adzerk Ad Server
Adzerk Ad Server provides infrastructure APIs that allow you to build a highly customized ad server. This commercial solution, available across Mac, Windows, Web, Android, iPhone, and iPad, offers extensive API integration, sales management, and server management features. For publishers requiring a bespoke ad serving solution with deep customization, Adzerk is a powerful DoubleClick for Publishers alternative.
Primis
Primis is a Video Discovery Platform designed to enhance websites by providing engaging video content to users. While not a direct ad server in the traditional sense, this commercial web platform can be a valuable DoubleClick for Publishers alternative for publishers focused on video monetization and user engagement through relevant video content.
BuySellAds.com
BuySellAds.com offers publishers more control over their ad space compared to many traditional ad networks. It avoids restrictive terms and allows publishers to approve each ad. This commercial web platform is a strong DoubleClick for Publishers alternative for publishers who prioritize direct control and transparency over the ads displayed on their site.
Broadstreet Ads
Broadstreet Ads is a premier ad management platform particularly suited for news publishers, trade magazines, and organizations with their own ad sales teams. This commercial web platform offers geo-targeting and white-labeled features, making it a powerful DoubleClick for Publishers alternative for niche publishers requiring specialized ad management and branding.
Alternative Adverts Adserver
Alternative Adverts provides website and mobile site operators with a way to monetize their traffic through its contextual Pay Per Click ad server. This freemium web platform offers a flexible monetization solution, positioning itself as a solid DoubleClick for Publishers alternative for those exploring different revenue models.
OpenX Server
OpenX Ad Server is a leading independent ad technology platform known for serving billions of ads monthly across numerous websites. Available across Commercial, Mac, Windows, Linux, and Web, OpenX offers a comprehensive ad serving solution. Its robust capabilities make it a strong DoubleClick for Publishers alternative for large-scale publishers seeking a powerful and independent ad serving platform.
Infolinks
Infolinks is a prominent player in the Pay Per Click advertising industry, specializing in premium contextual advertising for websites. This free web-based platform guarantees a high revenue share from in-text ads. For publishers interested in maximizing revenue from contextual ad placements, Infolinks presents an effective DoubleClick for Publishers alternative.
Ultimately, the best DoubleClick for Publishers alternative for you will depend on your specific needs, budget, and the scale of your publishing operations. Explore these options and consider their features, pricing, and platform compatibility to find the perfect fit for your ad management strategy.