Uncovering the Best Primis Alternatives for Publishers and Advertisers
Primis, established as Sekindo in 2007 and rebranded in 2018, has made a significant impact in the digital advertising landscape. Their video discovery platform leverages machine learning to deliver engaging video content, helping publishers boost monetization and user engagement. However, like with any powerful software, publishers and advertisers often seek alternatives that might better suit their specific needs, offer different features, or provide competitive pricing models. This article dives into some of the top Primis alternative solutions available today.
Top Primis Alternatives
Whether you're looking for a more robust ad server, a specialist in performance marketing, or a comprehensive demand-side platform, the following options provide excellent capabilities that rival Primis's offering, catering to a diverse range of digital advertising requirements.
DoubleClick for Publishers
DoubleClick for Publishers (now Google Ad Manager) is a free web-based ad management solution widely used by publishers. It offers powerful tools for managing ads, inventory, and reporting, making it a comprehensive Primis alternative for those seeking an all-in-one ad serving platform from a trusted name.
Criteo
Criteo is a commercial web-based global performance marketing technology company. It excels in leveraging large volumes of data for efficient advertising, particularly for e-commerce companies. Its focus on performance and publishing features makes it a strong Primis alternative for businesses prioritizing conversion-driven campaigns.
OpenX Server
OpenX Ad Server is a commercial ad technology platform available for Mac, Windows, Linux, and Web. Renowned for serving billions of ads monthly, OpenX provides a robust and independent ad serving solution. For publishers looking for advanced ad management capabilities beyond video discovery, OpenX presents a compelling Primis alternative.
Sekindo - Universal McCann
Sekindo - Universal McCann, the original name for Primis, is a commercial Windows-based platform offering advanced digital solutions for Online Video, Display, and Mobile Advertising. While technically the same lineage, considering their separate branding for different services in the past, Sekindo focused on broader digital advertising and can be seen as an historical and perhaps complementary Primis alternative for those who preferred their earlier offerings.
Orbit DSP
Orbit DSP is a commercial demand-side platform available across multiple platforms including Mac, Windows, Linux, Web, Android, iPhone, Android Tablet, Windows Phone, iPad, and Self-Hosted options. It specializes in automatic and dynamic bidding for media purchases across various ad exchanges, offering an optimized approach to programmatic advertising. This makes Orbit DSP a powerful Primis alternative for advertisers focused on programmatic media buying and reaching diverse audiences across numerous devices.
Clickky
Clickky is a commercial web-based platform focusing on performance, video, and programmatic solutions, with a strong emphasis on its own SSP and RTB marketplace. Its monetization features and expertise in video and programmatic make it a direct and competitive Primis alternative, especially for those looking for robust supply-side platform capabilities.
AppNexus
AppNexus (now part of Xandr) is a commercial platform available on Mac, Windows, Linux, and Web. It stands out as an ad server built specifically for the real-time advertising business, offering interoperable display advertising technologies. For sophisticated publishers and ad tech companies seeking a flexible and powerful real-time bidding infrastructure, AppNexus serves as a high-tier Primis alternative.
MediaMath
MediaMath is a commercial web-based technology company focused on revolutionizing marketing through transformative results. It offers robust publishing and location-based features, providing a comprehensive programmatic platform for marketers. For those seeking a demand-side platform with extensive capabilities for campaign management and optimization, MediaMath is a strong Primis alternative.
Turn
Turn is a commercial web-based platform offering a unified Digital Hub for Marketers to plan, activate, and optimize campaigns from a single interface. Its comprehensive features for publishing and campaign management make it a versatile Primis alternative for advertisers seeking an integrated platform for their digital marketing efforts.
The digital advertising landscape is vast and constantly evolving, offering numerous solutions tailored to different needs. While Primis excels in video discovery and monetization, these alternatives provide a range of capabilities, from robust ad serving and programmatic buying to performance marketing and cross-platform campaign management. We encourage you to explore each option based on your specific requirements, audience, and business goals to find the best fit for your digital strategy.