Top OpenX Server Alternatives for Enhanced Ad Management
OpenX Server, a prominent independent ad technology platform, has been a go-to solution for many publishers and advertisers, serving billions of ads monthly across countless websites. While powerful, businesses often look for alternatives that might better suit their specific needs, offer different features, or provide a more cost-effective solution. Whether you're seeking open-source flexibility, advanced targeting, or a managed service, there are numerous excellent OpenX Server alternative options available.
Best OpenX Server Alternatives
To help you navigate the landscape of ad serving solutions, we've compiled a list of top alternatives that offer compelling features and benefits, catering to various requirements from small publishers to large ad networks.
Revive Adserver
Revive Adserver is a free and open-source ad serving system that empowers publishers and ad networks with robust ad management capabilities. As a self-hosted web platform, it provides a highly customizable and flexible OpenX Server alternative, ideal for those who prefer full control over their ad operations and don't want to rely on a commercial hosted service.
DoubleClick for Publishers
DoubleClick for Publishers, now known as Google Ad Manager, is an easy-to-use yet powerful ad management solution designed to meet the needs of growing publishers. This free web-based platform offers a comprehensive suite of tools, making it a strong OpenX Server alternative for businesses looking for a scalable and integrated solution from a trusted provider.
AdQuick
AdQuick is commercial web-based software that allows you to run your own ad network, similar to well-known platforms. It's an excellent OpenX Server alternative for those aspiring to build and manage their own ad marketplace, offering the tools needed to facilitate ad transactions.
Adzerk Ad Server
Adzerk Ad Server provides infrastructure APIs to build your own fully customized ad server in just weeks. This commercial, multi-platform solution (Mac, Windows, Web, Android, iPhone, iPad) is a robust OpenX Server alternative for developers and enterprises needing extensive API integration, sales management, and server management features to create bespoke ad solutions.
Primis
Primis is a commercial web-based Video Discovery Platform that helps users discover engaging video content. While not a direct ad server in the traditional sense, it acts as a valuable OpenX Server alternative for publishers primarily focused on video monetization and content discovery, offering a specialized solution for video advertising.
Broadstreet Ads
Broadstreet is a commercial web-based ad management platform specifically designed for news publishers, trade magazines, radio station websites, and organizations with their own ad sales teams. With features like Geo Targeting and White-labeled options, it stands out as a specialized OpenX Server alternative for local and niche publishers.
Alternative Adverts Adserver
Alternative Adverts offers website and mobile site operators the ability to monetize their traffic through a contextual Pay Per Click ad server. This freemium web platform is a viable OpenX Server alternative for those seeking a straightforward, performance-based monetization solution.
Ad Server Solutions
Ad Server Solutions provides next-generation ad server technology, including robust tools for running your own ad exchange, real-time bidding, and ad network. This commercial web platform, with its focus on publishing features, is a powerful OpenX Server alternative for businesses looking to build sophisticated ad operations.
AdColt
AdColt is a free web-based online advertising technology solutions provider that offers a white-label platform. It's a great OpenX Server alternative for web businesses that want to develop and brand their own advertising solutions, offering publishing and rich media capabilities.
Sekindo - Universal McCann
Sekindo - Universal McCann offers a technologically advanced digital platform for online video, display, and mobile advertising. This commercial Windows-based solution provides a robust OpenX Server alternative for larger enterprises and agencies seeking comprehensive advertising solutions across multiple formats.
Choosing the best ad server alternative for OpenX Server depends entirely on your specific needs, budget, and technical capabilities. From open-source solutions like Revive Adserver to commercial powerhouses like Google Ad Manager and specialized platforms, there's a wide array of options to explore. Evaluate your requirements carefully and select the platform that aligns best with your ad management strategy and business goals.