The Best Route Alternatives for Streamlined Marketing Automation
Route is widely recognized as a straightforward marketing automation tool designed for both technical and non-technical marketers. It aims to simplify the complexities often found in other platforms, allowing for quick implementation and campaign creation. However, every business has unique needs, and what works for one may not be ideal for another. If you're exploring other options or seeking a Route alternative that better aligns with your specific marketing goals, this guide will help you navigate the landscape of powerful marketing automation software.
Top Route Alternatives
Whether you're looking for more advanced features, a different pricing model, open-source flexibility, or a platform tailored to specific business sizes, there's a strong contender out there. Here are some of the best alternatives to Route that you should consider.
Mautic
Mautic is a powerful open-source marketing automation software that gives you control over your email, social, and more. It’s a great Route alternative for those seeking a flexible and customizable solution, as it can be installed on your own website or accessed via a free hosted account. Its platform is Freemium, Open Source, Web, and Self-Hosted, offering features like Email marketing automation, Form builder, Forms, Lead Generation, Marketing automation, Reporting, and Web-Based tools.
Infusionsoft by Keap
Infusionsoft by Keap is a top-tier offering for established service-based businesses seeking a robust CRM with advanced sales and marketing automation. As a Commercial, Software as a Service (SaaS) platform, it provides fully-customizable solutions, making it a compelling Route alternative for those needing integrated CRM, Customer support, Email tracking, and Real-time collaboration features.
Marketo
Marketo is a leader in digital marketing software and solutions, ideal for marketers looking to master the art and science of digital marketing. This Commercial, Web-based platform is an excellent Route alternative for businesses focused on comprehensive Email marketing automation, general Marketing automation, and detailed Marketing reports.
IBM Silverpop
IBM Silverpop is a cloud-based digital marketing platform that unifies marketing automation, email, mobile, and social. It serves as a strong Commercial, Web-based Route alternative, particularly for enterprises needing integrated CRM, Marketing automation, Sales Management, Software as a Service (SaaS), and Task Management capabilities.
OptinMonster
OptinMonster is powerful lead generation software that converts abandoning visitors into subscribers using dynamic marketing tools and Exit Intent® technology. As a Commercial, Web, and Self-Hosted platform, it's a fantastic Route alternative for businesses prioritizing Conversion Rate Optimization, List Building, Lead nurturing, Mailchimp integration, and Sales funnel optimization.
Gobot
Gobot is a free chatbot designed to boost your site's subscribers, sales, and engagement by automatically collecting email addresses and automating customer interactions. This Freemium, Web-based platform is a unique Route alternative for those looking to integrate Chat Bot functionality directly into their marketing efforts.
EngageBay
EngageBay is a simple, affordable all-in-one marketing platform specifically designed for small businesses, aiming to eliminate the chaos of multiple marketing tools. As a Commercial, Web-based solution, it's a strong Route alternative offering integrated CRM, Email marketing automation, Marketing automation, Modern live chat, SEO, and Web Forms.
FirstHive
FirstHive is a cross-channel marketing platform that empowers global marketers with integrated customer insights from across various channels, including Email, SMS, or social media. This Commercial, Web-based platform is an excellent Route alternative for businesses focused on leveraging Customer Analytics and comprehensive Marketing automation across all touchpoints.
Ultimately, the best Route alternative for your business will depend on your specific needs, budget, and desired feature set. We encourage you to explore these options further, compare their capabilities against your requirements, and select the platform that best empowers your marketing automation strategy.