Top BitPoster Alternatives for Enhanced Advertising Insights
BitPoster provides advertisers with unparalleled insights using data, from mobile GPS, demographic and socio-economic audience, to point of sale information. It automates planning, booking, and buying, allowing more time for adding value through niche, timely, and context-specific campaign propositions. With access to over 300,000 paper and digital sites across the UK, BitPoster offers comprehensive real-world coverage. However, for various reasons, businesses often seek alternative solutions to meet their specific advertising needs. This article explores some of the best BitPoster alternative options available today.
Top BitPoster Alternatives
Whether you're looking for different feature sets, pricing models, or simply a new approach to managing your out-of-home advertising, these alternatives offer robust solutions for data-driven marketers.
DoubleClick for Publishers
DoubleClick for Publishers (now known as Google Ad Manager) is a free, web-based, easy-to-use yet powerful ad management solution designed to meet the needs of growing publishers. While it may not directly focus on outdoor media like BitPoster, its comprehensive ad serving capabilities make it a strong contender for managing various digital ad campaigns.
Criteo
Criteo is a commercial, web-based global performance marketing technology company that enables e-commerce companies to leverage large volumes of data to efficiently acquire customers. While its primary focus is on e-commerce, its robust data capabilities and publishing features could be a valuable BitPoster alternative for businesses looking for strong performance marketing solutions.
Rocketfuel
Rocket Fuel delivers a leading programmatic media-buying platform at Big Data scale that harnesses the power of artificial intelligence to improve marketing ROI. This commercial, web-based platform offers advanced publishing and rich media features, making it a compelling BitPoster alternative for those seeking AI-driven optimization in their advertising efforts.
Ad Server Solutions
Ad Server Solutions provides next-generation ad server technology. This commercial, web-based platform is a robust ad server used for running your own ad exchange, real-time bidding, and ad network. Its focus on building your own ad infrastructure makes it a powerful BitPoster alternative for companies seeking greater control and customization over their ad serving capabilities, including publishing features.
Marin Software
Marin Software Incorporated (NYSE:MRIN) provides a leading commercial, web-based cross-channel performance advertising cloud used by brands and agencies to measure, manage, and optimize advertising across various channels. With robust publishing features, Marin Software offers a comprehensive solution for managing and optimizing your ad spend, serving as a strong BitPoster alternative for integrated campaign management.
Atri
Atri is a unique commercial solution available across Mac, Windows, Linux, Web, and Chrome that aims to support the internet and journalism without traditional ads or paywalls by blocking ads. While not a direct advertising platform like BitPoster, it represents an alternative perspective on ad consumption and revenue generation, focusing on user experience and ad blocking.
Sizmek
Sizmek open ad management brings freedom of choice to end-to-end advertising, giving clients everything they need to drive exponential performance everywhere. This commercial, web-based platform offers comprehensive publishing features, making it a versatile BitPoster alternative for managing diverse ad campaigns and optimizing performance across various channels.
Amobee
[a•mo•bee] is a free, iPhone-based company defining digital marketing, offering marketers, agencies, publishers, and operators innovative digital marketing technology. With strong publishing features, Amobee provides a mobile-first approach to digital advertising, presenting a compelling BitPoster alternative for those focused on mobile audiences and campaign management.
AdRoll
AdRoll is a leading commercial, web-based performance marketing platform with over 25,000 clients worldwide. Its suite of high-performance tools works across devices, helping businesses manage and optimize their advertising. With robust publishing features, AdRoll stands as a strong BitPoster alternative, particularly for businesses focused on retargeting and cross-device campaign optimization.
Ultimately, the best BitPoster alternative for you will depend on your specific advertising goals, budget, and the features most critical to your campaigns. Explore these options to find the perfect fit for your data-driven marketing strategy.