The Best Autopilot Alternatives for Your Marketing Automation Needs
Autopilot is a popular and user-friendly software designed for multi-channel marketing, helping businesses connect their systems, craft engaging marketing journeys, and convert leads into loyal customers. Its features, including website form capture, multi-channel messaging (email, SMS, postcards), website event tracking, customer segmentation, lead nurturing, and robust Salesforce integration, make it an attractive option for small businesses, startups, and SMBs looking for a more affordable and easier-to-use alternative to giants like Marketo or HubSpot. However, even with its compelling price point starting at $5/month for 500 contacts, businesses often seek an Autopilot alternative that better aligns with their specific needs, budget, or desired feature set.
Top Autopilot Alternatives
While Autopilot offers a strong feature set for a competitive price, the marketing automation landscape is vast and diverse. Here are some of the top Autopilot alternatives that could be a perfect fit for your business, offering unique strengths in areas like advanced analytics, specific integrations, or pricing models.
User.com
User.com is an advanced marketing, communication, and sales system that stands out as a comprehensive Autopilot alternative. It's a commercial platform available across a wide range of operating systems including Mac, Windows, Linux, Web, Android, iPhone, Chrome OS, and iPad. Its rich feature set encompasses customer service, customer support, email marketing automation, lead generation, lead nurturing, live chat, marketing automation, and omnichannel messaging, making it a powerful tool for streamlining business processes and personalized communication.
Marketo
Marketo is a leader in digital marketing software, positioning itself as a high-end Autopilot alternative for businesses looking to master digital marketing. This commercial web-based platform is renowned for its robust email marketing automation and comprehensive marketing automation capabilities, complemented by detailed marketing reports. While potentially at a higher price point than Autopilot, Marketo offers advanced features for enterprise-level marketing strategies.
WebEngage
WebEngage is a multi-channel marketing automation platform that serves as an excellent Autopilot alternative by focusing on automating communication across a user's lifecycle. This commercial web-based solution helps businesses connect with users via various channels, providing strong marketing automation features to nurture leads and engage customers effectively.
SalesWings
SalesWings offers lead website tracking, predictive lead scoring, and lead intelligence as-a-service, making it a specialized Autopilot alternative for sales-focused marketing. Available on Mac, Windows, Web, iPhone, Chrome OS, and iPad, this commercial platform boasts features like lead scoring, extensive integration with CRMs (including Salesforce, Pipedrive, Gmail, Outlook, Slack, Zapier, WordPress), customer segmentation, real-time website tracking, and lead generation, enhancing the marketing and sales tools you already use.
Orbtr
Orbtr is marketed as the first marketing automation suite for WordPress, making it a unique Autopilot alternative for businesses deeply integrated with the WordPress ecosystem. This freemium web-based solution focuses on helping users become extraordinary marketers through features like conversion rate optimization, mouse tracking, and software as a service capabilities tailored for WordPress.
Pardot
Pardot, an integral part of the Salesforce ecosystem, is a robust Autopilot alternative designed to empower sales teams with faster connections from anywhere. This commercial web-based platform offers powerful features like Engage Campaigns, Engage Alerts, and Engage Reports, providing a comprehensive solution for lead management and sales acceleration, particularly for Salesforce users.
Eloqua
Eloqua by Oracle is a sophisticated Autopilot alternative, specializing in automated marketing and demand generation for business-to-business (B2B) marketers. As a commercial web-based platform, Eloqua provides extensive capabilities for complex marketing campaigns, catering to larger enterprises seeking advanced lead nurturing and sales pipeline optimization.
smoove
SMOOVE is a SAAS marketing automation platform that serves as a flexible Autopilot alternative, empowering businesses to cultivate, maintain, and strengthen connections with all customers. This freemium solution is available on Windows, Web, Android, iPhone, Chrome OS, Android Tablet, and Windows Phone, offering lead generation capabilities across various devices.
ContactUs.com
ContactUs.com offers an affordable, do-it-yourself inbound marketing platform, making it a viable Autopilot alternative for businesses focused on lead harvesting and management. This commercial web-based solution provides features for conversion rate optimization and operates as a software as a service, helping businesses maximize their website traffic and streamline lead processes.
FirstHive
FirstHive is a cross-channel marketing platform that empowers global marketers with integrated customer insights, making it a compelling Autopilot alternative for comprehensive customer engagement. This commercial web-based solution offers powerful customer analytics and marketing automation features across channels like Email, SMS, and social media, providing a unified view of customer interactions.
The world of marketing automation is rich with options, and while Autopilot offers a fantastic starting point for many businesses, the perfect solution for your unique needs might lie with one of these powerful alternatives. Consider your budget, desired features, integration requirements, and the scale of your operations to choose the platform that best empowers your marketing efforts and drives customer conversions.